Players take part first
Visitors stop for the game, and the form comes after the round. Your follow-up starts with someone who was interested enough to play.
Event lead generation games that turn players into leads
Event lead generation games are branded browser games that ask players for a name and email as part of the fun. Players scan a QR code or open a link, play a quick round and leave their details. We build each game around your logo, colors and message, and connect the form to your lead list.
- Sign-up forms built into every game below
- Plays in any phone or desktop browser, no app
- Entries sent to the place you keep your leads
Preview the lead flow
Tap a step to see what players see
Players open your game by QR code or link and start a quick round. No app to download.
Why event lead generation games work
A lead generation game is a branded game with a sign-up form built in. People stop to play, and your team ends up with a name and email from someone who took part.
An easy way to start a conversation
A score, a prize or a leaderboard rank gives your team an opener that beats a cold pitch across the booth.
Fewer names typed by hand
Players enter their own details on a phone or booth screen, so your team spends its time talking, not copying names into a spreadsheet.
Lead generation games ready for your logo
Pick a game with a sign-up form built in and we'll put your logo, colors and message on it. Open any game page to play a demo before you ask for a quote.
Players tap glowing screws to free stacked plates and unwrap as many Christmas gifts as they can in 60 seconds. A locked screw costs 2 seconds, so the top plates have to come off first.
A 60-second Christmas fishing game that plays in the browser. Players cast a candy-cane hook, steer it into gifts and reel up as many as they can, while dodging junk.
A 60-second Christmas cricket game. Players swipe to swing Santa's bat, hit the 1, 2, 4 and 6 strips and avoid the OUT strips before losing three wickets. Includes a leaderboard.
Players tap to drop floors from a swinging crane and stack them into the tallest Christmas tower. Near-perfect drops keep their full width, overhang gets trimmed, and a floor that falls ends the run.
Tap to throw knives at a spinning Halloween board, dodge the knives already stuck in it and avoid the skull bombs. Land enough knives to break the board and move on to the next one.
Players roll two dice and win a gift when both land on the same number. They get three rolls, and each double is worth a different prize you choose. It plays in any phone or desktop browser, with your logo, colors and message.
More games with sign-up forms: Christmas ComBall, Jingle Blocks and Winter Slope Run. You can also see our office Christmas party games or browse every branded mini game.
Not every game in our range includes a form as standard. For prize wheels, giant games or tabletop games, we pair them with a QR code sign-up at your booth. Want a game that isn't listed here? Ask in your quote request. See all our branded games and our white label games.
Where to use event lead generation games
A lead generation game works anywhere people have a minute to spare and you want their details afterward. A short round gets them to stop, and the form at the end gets you a name and email.
The games on this page ask for details after the round, once players have had their fun. Tap through the screens in the preview at the top of this page to see how it flows.
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Trade show booths
Put a game on a booth screen or behind a QR code. A short round keeps the line moving while your team talks to the people waiting.
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Conferences and expos
Give sponsors and exhibitors a simple way to collect entries from a small footprint.
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Product launches
Let people play with your message, then leave their details so your team can follow up after the launch.
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Pop-ups and in-store events
Draw foot traffic with a game on a tablet or screen, and turn passers-by into sign-ups.
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Hybrid and online events
Share the game link in an email, a landing page or an event chat, so remote guests can play and sign up too.
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Holiday and seasonal campaigns
Use a seasonal game for year-end client events and holiday promotions, with the same form and leaderboard.
Event lead generation games: your questions answered
What are event lead generation games?
Event lead generation games are branded browser games with a sign-up form built in. Players open the game from a QR code or link, play a short round and enter their name and email. We start from a finished game and add your logo, colors and message, so you skip the cost of a custom build.
How do event lead generation games capture leads?
Each game on this page includes a form that asks for a name and email, usually after the round and before a top-10 leaderboard. Players scan a QR code or open a link, play in their browser and submit the form. We connect the form to the place you keep your leads.
Can players skip the sign-up form?
On most games, yes. Because players can skip, it helps to give them a reason to fill it in, such as a prize or a leaderboard rank. Some games let you switch the form off entirely if you don't need leads.
Where do the leads go?
In our demos, scores stay in the player's own browser and entries are not sent anywhere. For a live campaign we connect the form to the place you keep leads, such as your own endpoint or backend. Tell us what you use when you request a quote.
Can we use our own consent wording?
On games with a consent checkbox, you supply the wording so it matches your own privacy policy. Check what your region requires with your legal or privacy team, and tell us what the form needs to say when you request a quote.
Can a prize wheel or a giant game capture leads?
Physical games don't have a form built in, but you can pair them with a QR code sign-up at your booth. The browser games on this page collect entries on their own.
How much do event lead generation games cost?
It depends on the game and how much customizing you need. Because we start from finished games, there is no ground-up build cost. Tell us your budget range in the quote form and we'll suggest options that fit.
How fast can you deliver an event lead generation game?
Our games start from proven formats, so they can be branded quickly. Send your event or campaign date with your request and we'll confirm what timeline is realistic.
Can I try a game before I ask for a quote?
Yes. Each game listed above has a playable demo on its page, so you can see how it feels before you request a quote.
From game to lead list in three steps
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Pick your game
Choose a game with a built-in sign-up form, or describe your event and goal and we'll suggest one that fits.
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Send your brand and lead details
Share your logo, colors and message. Tell us your consent wording and where entries should go, and we'll confirm what your game supports. We send a proof to approve.
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Launch and collect leads
Share the game by QR code or link on a booth sign, a screen or an email. Players play in their browser, and entries go to your lead list.
Planning around an event or campaign date? Put it in your request so we can plan the timeline.
Get a quoteGet a quote for event lead genration games
Tell us about your event, your audience and your budget. We'll come back with games that fit.
- Share your event date so we can plan the timeline.
- Give us a budget range and we'll work within it.
- Send your logo when we reply, then approve a proof.