Everyone plays at once
Each visitor plays on their own phone, so a crowd can play together instead of waiting for one shared screen. The same code can sit on a sign, a table tent or a booth screen loop.
QR code games for trade shows that start conversations
QR code games for trade shows are branded browser games that visitors open by scanning a code with their phone camera. They scan, play a short round on their own phone, and your team gets an easy way to start a conversation. We build each game around your logo, colors and message.
- No app to download: players scan and play in the browser
- Your logo, colors and message on every game
- Optional sign-up form on many games
Size your QR code
3 m (9.8 ft)
Make your code at least 30 cm (11.8 in) wide.
This uses the 10:1 rule: the code's width should be about one-tenth of the scanning distance. The code on the sign is real, so scan it with your phone to open the Blinko demo.
Why QR code games for trade shows work
A QR code game is a branded game that opens on the visitor's own phone, so one scan is all it takes to start playing.
Nothing to download
The game opens in the phone's browser after the scan, so players can start right away. Your logo, colors and message are on the game from the first screen.
A natural opener for your team
A score, a prize or a leaderboard rank gives your team something better to say than a cold pitch across the booth.
Most exhibitors go to shows for leads. Figures cited by Elation Digital say 72% of exhibitors attend mainly to generate leads, and that an average trade show lead costs about $112. A game does not replace a good pitch, but it gives people a reason to stop before you make it. Our gamification and branded game marketing statistics page covers the sources and how far each figure can be trusted.
QR code games for trade shows, ready for your logo
Pick a game people can learn in about five seconds and finish quickly, so your line keeps moving. Open any game page to play a demo before you ask for a quote.
Showing at a year-end event? See Christmas Jigsaw Puzzle, Duck Carnival Shoot and our office Christmas party games. You can also browse every branded mini game.
Sign-up forms and leaderboards vary by game, so tell us what you need in your quote request. Not every game in our range includes a form as standard. For prize wheels, giant games or tabletop games, we pair them with a QR code sign-up at your booth. See all our branded games, our event lead generation games and our white label games.
Players tap glowing screws to free stacked plates and unwrap as many Christmas gifts as they can in 60 seconds. A locked screw costs 2 seconds, so the top plates have to come off first.
A 60-second Christmas fishing game that plays in the browser. Players cast a candy-cane hook, steer it into gifts and reel up as many as they can, while dodging junk.
A 60-second Christmas cricket game. Players swipe to swing Santa's bat, hit the 1, 2, 4 and 6 strips and avoid the OUT strips before losing three wickets. Includes a leaderboard.
Players tap to drop floors from a swinging crane and stack them into the tallest Christmas tower. Near-perfect drops keep their full width, overhang gets trimmed, and a floor that falls ends the run.
Tap to throw knives at a spinning Halloween board, dodge the knives already stuck in it and avoid the skull bombs. Land enough knives to break the board and move on to the next one.
Players roll two dice and win a gift when both land on the same number. They get three rolls, and each double is worth a different prize you choose. It plays in any phone or desktop browser, with your logo, colors and message.
How QR code games work at a trade show booth
-
Scan
A visitor points their phone camera at your sign and taps the link that appears. There is no app to download.
-
Play
The game opens in the phone's browser and a short round starts. Many of our games run about 60 seconds, and some are shorter.
-
Sign up or compare
The game can ask for a name and email, and you choose whether to show the form. A prize message or a leaderboard rank gives your team something to talk about.
Already have a show date? Put it in your request so we can plan around it.
Get a quoteWhere to put QR code games at your trade show booth
Visitors decide in a few seconds whether to scan. Put the code where people pause, tell them what they get, and test it before the show opens.
Placement matters more than most exhibitors expect. A 2026 industry report from QR Tiger, a QR code vendor, found that 4 in 10 users had difficulty scanning QR codes, citing poor placement, camera limitations and unoptimized mobile pages.
-
At eye level, near where people stop
Put the code where people queue or pause. A code high on a banner has to be very large to scan from the aisle, so use the size calculator at the top of this page.
-
Next to a call to action
"Scan to play for a prize" tells people what they get. "Scan me" does not.
-
Dark on light, with room around it
Keep the code dark on a light background and leave a blank margin around it, so it is not lost among logos and photos.
-
On your booth screen
Show a few seconds of gameplay, then the code and the prize. Show the code large, and test it from where visitors will stand.
-
With a short fallback link
Print a short web address under the code. If a visitor's phone cannot scan, they can type the link.
-
Tested on the show floor connection
Convention halls can have patchy phone signal. Ask the venue about Wi-Fi, and test scans on mobile data before the doors open.
Before-the-show checklist for QR code games
Run through these steps before the show opens, so the first visitor to scan gets a game that works.
What to measure
Track plays, scans, the share of players who finish the sign-up form, replays per player, follow-up replies or meetings booked, and cost per qualified lead. These tell you more than any industry average. If scans are low, look at placement and load time first.
-
Pick the game and the prize wording
Choose a game and confirm any prize wording and redemption message.
-
Send your brand and approve the proof
Share your logo, colors and message, then approve the proof we send.
-
Decide how the sign-up form works
Decide whether to show it, what the consent wording says and where entries should go.
-
Create and test your QR code
Scan it on iPhone and Android, in venue-like lighting, on mobile data and on Wi-Fi.
-
Print it at the right size
Use the size calculator, add a clear call to action and print a short fallback link.
-
Brief your team
Give everyone a ten-second pitch and agree how prizes are handed out.
-
Plan the follow-up
Decide who emails, when, and what the message says.
Sources: QR Code Generator, QR code scanning distance; Bitly, a guide to QR code scan tracking; QR Code Generator, QR code usage statistics for 2026 (including the Microsoft Threat Intelligence phishing figure); QR Tiger, 2026 QR code industry report; Elation Digital, trade show lead generation ideas in 2026. Several of these sources sell QR code or event-marketing services, so treat their figures as direction, not benchmarks.
QR code games for trade shows: your questions answered
What is a QR code game?
A QR code game is a browser game that players open by scanning a QR code with their phone camera. Branded versions carry your logo, colors and message, and some include a sign-up form or leaderboard.
Do visitors need to download an app?
No. QR code games for trade shows open in the phone's browser after the scan, so players can start right away.
How big should the QR code be?
Use the 10:1 rule: the code's width should be about one-tenth of the scanning distance. A code scanned from arm's length needs to be about 3 cm wide, and one scanned from 3 m needs to be about 30 cm. Treat 2 x 2 cm as the minimum for print.
How long should a round be?
About a minute works well on a busy floor. Short rounds keep the line moving and let more visitors play. Many of our games run about 60 seconds.
Can a QR code game capture leads?
Yes. Many of our games can ask for a name and email, and you choose whether to show the form. Not every game includes a form as standard, so tell us what you need in your quote request.
Should I use a static or dynamic QR code?
For a trade show, a dynamic code is usually the better choice. You can change the destination without reprinting and see scan counts. Make sure the redirect stays active for as long as the code is in use.
How much do QR code games cost?
It depends on the game and how much customizing you need. Because we start from finished games, there is no ground-up build cost. Tell us your budget range in the quote form and we'll suggest options that fit.
How fast can you deliver a QR code game?
Our games start from proven formats, so they can be branded quickly. Send your show date with your request and we'll confirm what timeline is realistic.
Can I try a game before I ask for a quote?
Yes. Each game page has a playable demo, so you can see how it feels before you request a quote.
Get a quote for your branded games
Tell us about your event, your audience and your budget. We'll come back with games that fit.
- Share your event date so we can plan the timeline.
- Give us a budget range and we'll work within it.
- Send your logo when we reply, then approve a proof.